As a brand-new off-road brand, the name JAECOO is inspired by a fusion of the German word 'Jäger' and the
English word 'Cool.' This melding captures both off-road and urbanism while exuding a refined style and
quality that imparts a mission of brave exploration and unwavering perseverance.
With more than a decade of joint venture experience, the group adheres to the brand philosophy of 'From
Classic, Beyond Classic.' JAECOO is tirelessly dedicated to innovation and breakthroughs, leading the new
urban off-road trend with exceptional four-wheel-drive performance, remarkable safety features, and
forward-thinking intelligent technologies. Inheriting the genes of meticulous luxury, it blends the wisdom
and craftsmanship of master design teams from the UK, Germany, and other countries, setting a new standard
for urban off-road SUVs.
In the future, JAECOO will actively promote the concept of sustainable development, combining all-road
capabilities with new energy solutions, creating a more efficient and environmentally friendly off-road
performance to provide a more comfortable and greener travel experience for the urban elite.
